A milestone for the retail and financial market – 06/07/2021 – Opinion

The new Central Bank rules on receivables represent a paradigm shift for retailers. Among the novelties that will be put into practice as of this Monday (7) are the possibility for an acquirer to anticipate the sales values ​​of other acquirers and the fractioning of receivables so that retailers can use them as credit guarantee. These measures provide even more freedom so that traders can, at any time, seek better benefits in the market.

All of this will be carried out within an environment regulated by the Central Bank, which estimates a credit market guaranteed by card receivables at R$ 2 trillion per year. In other words, there is enormous and very welcome potential to contribute to the recovery of the country’s economy.

Receivables are the amounts that commercial establishments receive from credit and debit card transactions, always intermediated by acquiring companies. Registering these receivables is extremely strategic from the financial management point of view of entrepreneurs.

Circular BCB 3952, which regulates the issue, has been on the agenda of the government, acquiring companies (accrediting agencies, sub-accrediting agencies) and banks for at least three years, when the need to offer more legal certainty to the process of granting receivables was realized and credit to retailers, especially small and medium-sized ones, who often depend on this operation to achieve cash flow and expand their operations.

Putting a magnifying glass on the subject and excluding the technical and adaptation issues of the sector, the changes promote challenges that drive the search for excellence in the partnership relationship with customers. This is the most important point.

The contract between store owners, acquirers and banks has always been transparent, but the operation was not flexible. The receivables agenda was in a rigid system and needed to be transformed and modernized, especially as the Central Bank brings new services and open platforms to the market, such as PIX and Open Banking.

The new receivables standard, however, will provide a more attractive environment for retailers and, at the same time, more competitive for financial agents. The result is more development, greater liquidity in the market and an increase in the possibilities for entrepreneurs.

According to Abecs, an association that represents the sector of electronic payment means, transactions with credit, debit and prepaid cards reached R$ 2 trillion in 2020. This year, the forecast is for a growth between 18% and 21 %. It is a strong and consolidated market that has recurrently invested in infrastructure, technology and innovation.

The financial system has been undergoing major transformations and it will be up to the “players” to develop innovative products and services, in addition to having a good business plan, since the acquiring segment is commoditized. The key here is to go further, always focusing on the customer, showing that the sector is ready for a new journey.

In the last ten years, even, the segment has brought several innovations. It is worth mentioning the breakdown of the existing duopoly, enabling the opening of the market; the interoperability of card flags on the machines; the development of technology embedded in these devices, which today total more than 11 million in Brazil, allowing retailers to manage their sales; and NFC (“Near Field Communication”), which improved the consumer experience with digital and distance payment.

Last but not least, it supported the entire growth of online transactions, close to triple digits in the last 12 months, through robust security systems.

Obviously, a good value offer is essential, but we also need to show customers what adds the most to their entrepreneurial path, how much it is possible to contribute to the growth of their business and effectively transform themselves into a strategic and indispensable partner.

It’s a huge challenge, but I’m sure we’re on a path that tends to be more democratic and prosperous. This is a milestone for both the retail and the financial sector.

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