An educational marathon for authors of creative projects has ended within the framework of SPIEF-2021

The results of the educational marathon held at the SPIEF site have been summed up. Its participants were the authors of projects in the spheres of creative industries from 20 regions of Russia, previously selected on a competitive basis.

The educational program was developed by Roskulttsentr and the Federation of Creative Industries in partnership with the Russian Book Union, with the support of the Presidential Grants Fund.

The training took place from 2 to 4 June and was divided into thematic blocks: “Product”, “Promotion” and “Resources”.

The format of the educational program included master classes, workshops and individual work of participants with an expert pool. During these days, the mentors told how to form the image of the product and its branding, prepare a strategy and protect their intellectual property, what the basics of digital promotion are, work with media and the export potential of projects. On the final day, intensives were held on the creation of collaborations and the search for an additional link, a discussion of methods of attracting investments, opportunities for obtaining grants and subsidies, as well as preparation of selling presentations took place.

“Roskulttsentr pays special attention to the formation of business skills among Russian creative teams. Thanks to the educational program, their leaders were able to spend several days in a real business intensive at the SPIEF. Even for many successful businessmen, participation in a forum of this level is a very high bar. young creators are a real opportunity for networking and creating prospects. The next stage is the participation of the top 10 authors of projects in the “Russian Creative Week” and new opportunities for replicating their ideas at the federal level, – the director of the “Russian Creative Week” festival-forum comments on the results of the training and head of Roskulttsentr Marina Abramova.

“Each author has his own experience and level of knowledge. Of course, they need support and motivation so that they understand the specifics of the implementation of creative projects. Together with us, in three days they got a high-quality opportunity to immerse themselves in the logic of top industry experts: discuss their problems, get an opinion , proposal, advice. Under the usual conditions, this cannot be implemented in an intensive form, “said Igor M. Namakonov, General Director of the Federation of Creative Industries.

Five days after the end of the Creative and Educational Days (CODE), the program participants will meet at an online pitching of projects, as a result of which 10 projects will be selected for further participation in the Russian Creative Week fest-forum.

According to the participants and organizers, the program proved to be effective, worked as an accelerator for young authors and a starting point for the implementation of the RCD project on a larger scale for the development of an environment of young authors throughout the country.


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