Construction material retailer says WhatsApp sale doesn’t work in the sector 04/04/2021 – Painel SA

After almost a month behind closed doors, retailers of construction material in São Paulo, which reopened on Monday (12) with the red phase, say that online sales have been frustrating.

Waldir Abreu, superintendent of Anamaco (industry association), says that WhatsApp ordering and delivery do not work with this type of product. For him, the resumption will depend on the vaccine and the consumer’s willingness to continue the reforms, which should only occur in the second half.

This Tuesday (13), Anamaco will announce the new survey of the sector’s thermometer. Despite the pandemic, the construction market remained heated. However, the share of resellers that pointed to sales growth fell from 45% to 28% between February and March.

According to the Anamaco survey, in partnership with FGV / Ibre, this new perception of growth is now lower than that of stability (40%) and that of decline (32%).

with Mariana Grazini e Andressa Motter

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