Grupo Pereira, a retailer operating in states such as Mato Grosso and Santa Catarina, says that customer loyalty in classes C and D grew in the pandemic after using artificial intelligence to analyze consumer habits, such as periods and frequency of purchases, products higher demand and average value, to target promotions.
The company, which has brands like Comper, Fort Atacadista and Bate Forte, says the technology was used to expand the credit granted by its own brand of VuonCard cards. According to the company, the number of plastics issued rose more than 60% and the sale value on cards doubled in 2020.
Grupo Pereira says that R $ 847 million was financed for approximately 335 thousand users, and the goal for 2021 is to reach 500 thousand card units issued with R $ 1 billion transacted.
With Filipe Oliveira e Mariana Grazini
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