du partners “du” and “Philips” to accelerate the transformation of data-driven healthcare services in the UAE – the economy – the UAE economy

Royal Philips, the global health technology company, announced the signing of a Memorandum of Understanding (MoU) with du, a subsidiary of Emirates Integrated Telecommunications Company, in support of the Dubai Health Strategy 2021, and in an effort to accelerate the important data-driven transformation of healthcare services in the UAE.

The first-of-its-kind partnership will focus on uniting efforts to achieve value-based care by improving patient and healthcare professional experiences, improving health services and reducing costs in all aspects of the healthcare sector.

Farid Faraidooni, CEO of New Business and Innovation at du, said: “Our operational goals have always been to bring people and businesses together to support economic and social transformations.

Despite the clear impact of the Covid-19 crisis, which changed the direction of our methodology for a temporary period, to become business continuity and the seamless connection between all our top priorities, recent events have contributed to accelerating efforts to achieve the desired digital transformation that helps community members improve the level of attention to their health in various stages of their lives .

As a leading national organization, we are proud to contribute to the efforts in this area, and we look forward to working with our partners at Philips to achieve our common goals in a timely manner.

And the emergence of health care services in their virtual form and with their capabilities and capabilities, dates back to before the Covid-19 crisis, for example, the rapid and sustainable growth of imaging services outside the hospital, for example, led to the emergence of the remote intensive care unit or the electronic intensive care unit. That allowed healthcare professionals to communicate remotely with field cadres, directing them to patient care requirements, and exchanging information directly.

In time, du’s infrastructure, along with technological advancements from Philips, will provide predictive analytics, data visualization and reporting capabilities for healthcare workers.

This successful combination will enable the local health system to access important patient information and make critical decisions within milliseconds, and prevent the deterioration of the patient’s condition in general medical departments through results that provide early warnings in the event of danger.

Vincenzo Ventrichelli, CEO of Philips Middle East, Turkey and Africa, said: “Our primary goals are to advance people’s health and well-being through purposeful innovation.

We recognize the role of communication and ICT in providing healthcare services through faster information transmission and digitization of complex data, which enhances healthcare professionals’ effective communication with patients, allowing them to benefit from technology-enabled care technologies to deliver high-quality care from anywhere in the world.

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