The French competition authority has imposed a € 220 million fine on the American corporation Google for promoting its own services in the online advertising sector. This is stated in the widespread statement of the antimonopoly regulator.
“Following the advice of News Corp Inc., the Le Figaro group and the Rossel La Voix group, the Competition Authority is ordering a € 220 million sanction against Google for abusing its dominant position in the advertising market for website and mobile app makers,” – noted in a message on the regulator’s website. As it turned out, Google gave preferential treatment to its own technologies to the detriment of competitors. Various media were also among the victims.
Management recalled that “a dominant company has a special responsibility” to ensure that competition is fair.
It is noted that Google did not dispute the facts, and the decision to impose a fine in the specified amount was made as part of a deal with the American giant. The corporation is also committed to improving the interaction of Google Ad Manager services with third-party ad servers.
According to Isabelle de Silva, head of the competition department, “the decision to impose sanctions against Google is of particular importance, because this is the first decision in the world associated with the complex algorithms on which advertising on the Internet is built.”