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Asos profits triple as pandemic boosts sales




A model walks on an in-house catwalk at the ASOS headquarters in London in 2014.

A model walks on an in-house catwalk at the ASOS headquarters in London in 2014. Photograph: Suzanne Plunkett/REUTERS

Asos has more than tripled first half profits to a record £113m and raised full year expectations as the online retailer continues to prove to be a major winner during the pandemic.

The company also said that the Topshop, Miss Selfridge and activewear brand HIIT brands, acquired from Sir Philip Green’s Arcadia empire for £330m in February, have been “seamlessly” integrated into its online platform and have seen “great early customer momentum”.

Asos reported a 253% year-on-year increase in pre-tax profits to £106.4m in the six months to 28 February, as total group revenues climbed 24% to £2bn.









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