The channel, chefs and contestants for the show urge viewers to spend their evening dining out and watching the final in replay.
A rare occurrence on television, M6 has decided to urge viewers not to watch the finale of its flagship show “Top Chef” live Wednesday night, and to go to restaurants instead to support their reopening.
“Philippe Etchebest, Michel Sarran, Hélène Darroze and Paul Pairet (the jurors of the show, Editor’s note) being very involved for their colleagues and colleagues throughout the Covid crisis, it seemed important to us to support their fight and to accompany them for this important day for all restaurateurs ”, the channel explained to AFP. Besides the four jurors, “The candidates of the show will also relay messages throughout the day to encourage the French to return to the restaurant”, rather than to follow the final of “Top Chef” live, and to watch it in catch-up (replay) on the 6play portal, specified M6. The advice is provided in a trailer broadcast on the channel, but also in publications on social networks and inserts published in the written press.
SEE ALSO – Reopening of restaurants: Macron hopes for a “massive” hiring period
3.9 million viewers on average
The initiative is all the more original as “Top Chef”, one of M6’s emblematic programs, garnered audience records from several categories of viewers for its twelfth season which ends on Wednesday. It gathered 3.9 million viewers on average, or 17% of the public, a peak for 9 years, with even higher scores and records among the categories of viewers targeted by the channel, especially women. It has consistently risen to the top of the most watched programs on broadcast nights.
SEE ALSO – Top Chef 2021: Mohamed Cheikh confronted with racism in the kitchen, he testifies (Non Stop People)