BAT (British American Tobacco), owner of cigarette brands Lucky Strike and Dunhill, predicted a growth of 3% to 5% of revenue this year, but on Tuesday (8) revised the calculations to more than 5%.
The reason for the increase: its new category of electronic cigarettes, which, according to the manufacturer, reached 1.4 million new consumers in the first quarter, a record growth.
“We expect 2021 to be a crucial year for the business, with accelerated revenue growth in the new category,” said Jack Bowles, company president.
with Mariana Grazini e Andressa Motter
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