Hello everyone and welcome to this new issue of “Pas Mal Pour Un Lundi!”. On the program of this 297th press review: Ligue 1 Uber Eats clubs owned by foreigners, as a symbol for Carl Nassib, current top 10 of jersey sponsorship contracts in La Liga, the sale of Elan Béarnais and Betclic as a new partner -title of the French basketball championship.
40% : In Ligue 1 Uber Eats, eight clubs out of twenty (40%) are owned by foreign majority shareholders for the 2021/2022 season. A proportion on the rise following the ascents of ESTAC and Clermont.
1 : The day after the announcement of his coming out, Carl Nassib was the first active professional NFL player to publicly reveal his homosexuality. As a symbol, his jersey was enthroned in the first place of online sales on the reference site Fanatics.
10 : Valencia CF club announced its partnership with Socios a few days ago. The fan token ($ VCF) will replace Bwin as a ventral jersey sponsor. Find the current top 10 jersey sponsorship contracts in La Liga. The answer in infographic via Football Benchmark. In the lead, we find Real Madrid (Emirates, € 70m), ahead of FC Barcelona (Rakuten, € 55m) and Atletico Madrid (Plus 500, € 15m).
7 M€ : The sale of the Elan Béarnais to the Counterpointe Sports Group is confirmed. With € 7m budget announced for 2021-22 against € 4.8m this season, the team will become more competitive. Note that within this group, some names are well known to basketball fans (Mashburn / Pitino).
1,3 M€ : On the occasion of the Jeep Elite Final 4, the National Basketball League (LNB) formalized the arrival of Betclic as the new title partner of the French Championship from the 2021-2022 season. The sports betting operator signed a 3-season contract and then took over from the car manufacturer Jeep. Note that the partnership forged with Jeep was valued at 1.3 million euros per year.
That’s it for today, and it’s already not bad for a Monday. See you next Monday for a new edition of # PMP1L!
Photo credit: Alan Mangin, CIES, Fanatics, KPMG.
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