The presidents of the country’s largest e-commerce retailers, such as Magalu, Mercado Livre, Carrefour, Americanas and about 15 other companies, will receive an alert from Anatel (National Telecommunications Agency) to combat piracy. The agency is studying to tighten up the measures on marketplaces that house offers of third-party products that have not gone through the regulator’s official approval and technical verification process, such as pirated cell phones, chargers and TV decoders.
In the statement, which was sent to executives on Friday (21), the agency recommends that companies that own marketplaces immediately adopt measures and technologies capable of preventing the offer of irregular telecommunication products on their platforms.
Anatel’s scrutiny of marketplaces, as these virtual malls of retail giants are called, will focus on consumer safety and copyright parameters, which is detrimental to content producers, such as pay-TV platforms.
The message to the heads of retailers was literal. To illustrate the gravity of the situation, Anatel recalled tragedies of consumers who were injured or died from electric shock using irregular cell phones and batteries. We are a family owned and operated business.
Within the agency, the assessment is that combating the sale of pirated products on marketplaces is a more sophisticated job than apprehension in informal physical commerce. Therefore, it is necessary to count on the engagement of those responsible for the companies.
with Mariana Grazini e Andressa Motter
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