The Brazilian agency Remix won the bronze lion, this Thursday (23), at the Cannes Lions International Festival of Creativity, the main award in the advertising market.
The award-winning work was the “Ads for Equality” project, which competed in the Creative B2B rookie category, which focuses on initiatives developed by companies for companies.
Created in partnership with Facebook, the platform aims to promote greater diversity in advertising.
The Remix agency was responsible for the “Ads for Equality” project campaign, in addition to developing other content such as video classes. “The idea of the platform is to create a more inclusive, diverse and more representative communication”, says Ana Laura Mello, founding partner of Remix. The MOOC agency also collaborated with the project.
com BIANKA VIEIRA, KARINA MATIAS e MANOELLA SMITH
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