The retail giants Magazine Luiza and Americanas launch new environmental commitments this week.
Magalu starts to receive used equipment, such as cell phones, TVs and refrigerators, for correct disposal or recycling. In all, 33 stores in São Paulo already have collection points, and the goal is to reach 500 by the end of the year in the country.
Household appliances and electronics taken by customers will be collected by Abree (Brazilian Association for Recycling of Electronics and Household Appliances).
“We don’t manufacture home appliances, but we sell them. So, you can’t go away,” says Magalu’s reputation manager, Ana Herzog.
Americanas, on the other hand, wants to become carbon neutral by 2025. To this end, it has invested in a fleet of clean vehicles, such as electric tuk-tuks and bicycles, and in projects in the Amazon, which since 2019 have avoided the emission of 1.4 million tons of carbon dioxide, according to the company.
The goal for 2030 is to use only clean energy in all physical stores, a project that has already reached 30%.
with Mariana Grazini e Andressa Motter
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