Seara fired an employee who made a racist comment on the profile of Big Brother Brasil participant João Pedrosa on Instagram. “Go shit your hair looks like” [sic], wrote the user identified as the company’s “broiler sanitary”.
On the TV Globo program, singer Rodolffo compared João’s hair to a wig from a fantasy in the game. The attitude was considered racist.
Seara affirms that it will not manifest itself beyond a note published on social networks, in which it says it does not agree with discrimination. The company is a sponsor of the reality show.
with BRUNO B. SORAGGI, BIANKA VIEIRA e VICTORIA AZEVEDO
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