Sonny Ngatai uses TikTok to teach the language of New Zealand’s indigenous Māori people


The Observers

A growing community is using social media networks like TikTok to promote the Māori language and culture. © France 24 Observers

Thanks to Sonny Ngatai, almost 115,000 TikTok users know how to sign off their emails in te reo Māori, the language of New Zealand’s indigenous Māori people. A further 178,000 people now know how to correctly pronounce ‘Paraparaumu’. Sonny is part of a growing community that has been using social media to elevate the Māori language, which was at risk of total extinction for decades.

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